Let's take ASEAN
hospitality to the next level, together.

Let's take ASEAN
hospitality to the next level, together.

Modernizing
hospitality across ASEAN

Travel in ASEAN is changing

Travel to and within ASEAN

Connectivity to and within ASEAN is becoming increasingly affordable and efficient

Growing incomes and changing lifestyles in key inbound markets drive more frequent travel and spending

Large market gap

Global brands focusing on luxury projects, disconnected with needs of most travelers in ASEAN

The fragmented value segment suffers from weak distribution, operational know-how and access to capital

Social Media

Social media fuels FOMO and discovery, making staying longer in-accommodation less attractive

The new role of accommodations is to maximize the traveler’s ability to enjoy the above

Service Expectations

Platforms like Grab and Shopee have reshaped service expectations: fast, convenient and transparent

Consumers expect mobile-first service anytime, anywhere with real-time updates on their requests

Elevate is building a...

value-focused, tech-integrated,
pan-ASEAN hospitality brand

Value-focused

  • Focus on serving customers between the budget and luxury segments that prioritize paying for practicality over luxury

  • Maximize floor space dedicated to rooms to deliver superior core product; user-centric design, prioritizing functionality over aesthetic

Tech-integrated

  • Mobile-centric, AI-supported customer experience from booking to check-out for faster, more seamless service

  • Software-driven, lean operations for greater consistency in cleaning, service and maintenance with less staff

Pan-ASEAN

No third-party management

  • Cost-efficiently capture repeat and multi-destination customers

  • In-house management enables more consistent guest experience, stronger distribution and simpler operations

Elevate is building a...

value-focused
tech-integrated
pan-ASEAN
hospitality brand

Value-focused

  • Focus on serving customers between the budget and luxury segments that prioritize paying for practicality over luxury

  • Maximize floor space dedicated to rooms to deliver superior core product; user-centric design, prioritizing functionality over aesthetic

Tech-integrated

  • Mobile-centric, AI-supported customer experience from booking to check-out for faster, more seamless service

  • Software-driven, lean operations for greater consistency in cleaning, service and maintenance with less staff

Pan-ASEAN

No third-party management

  • Cost-efficiently capture repeat and multi-destination customers

  • In-house management enables more consistent guest experience, stronger distribution and simpler operations

Current Focus: Ho Chi Minh City, Vietnam

Current Focus:
Ho Chi Minh City, Vietnam

Rapid Growth

China Upside

India Rising

Inbound Tourists, Vietnam and Thailand

Vietnam grew from 6 to 18 million arrivals 3x faster than Thailand

50403020100199419982002200620102014201820222025*Millions of Tourists

* : Projected figures

Vietnam

Thailand

Rapid Growth

China Upside

India Rising

Inbound Tourists, Vietnam and Thailand

Vietnam grew from 6 to 18 million arrivals
3x faster than Thailand

50403020100199419982002200620102014201820222025*Millions of Tourists

* : Projected figures

Vietnam

Thailand

Rapid Growth

China Upside

India Rising

Inbound Tourists, Vietnam and Thailand

Vietnam grew from 6 to 18 million arrivals 3x faster than Thailand

50403020100199419982002200620102014201820222025*Millions of Tourists

* : Projected figures

Vietnam

Thailand

ASEAN’s Rising Tourism Superstar

Increasing global attention, competitive tourism assets and socio-political factors are driving strong inbound tourism growth with significant upside still remaining from the world’s two highest potential markets: China, India.

Strong Public and Private Sector Support

Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets.

Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets

HCM: Vietnam’s Tourism, Commercial and Transportation Hub

The city reported strong inbound tourism growth in 2024 and 1Q25, and is targeting 40% in 2025. As Vietnam’s largest city, it has a strong base of repeat travelers and is the most well-connected transit hub with a growing lead over other cities.

Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets

ASEAN’s Rising Tourism Superstar

Increasing global attention, competitive tourism assets and socio-political factors are driving strong inbound tourism growth with significant upside still remaining from the world’s two highest potential markets: China, India

Strong Public and Private Sector Support

Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets.”

Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets

HCM: Vietnam’s Tourism, Commercial and Transportation Hub

Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets.”

Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets

Current development

Elevate, a Singaporean-incorporated entity, is currently engaging investors to set-up an initial 100 rooms in Ho Chi Minh city center

Targeting the many smaller, underutilized commercial buildings to lower initial capex, decrease operational costs and secure more ideal deal terms

Elevate has assembled an advisory board made of local and global hospitality sector executives who are experts in all aspects of distribution, property acquisition and more

Contact Us

Interested in investing or working with us to take ASEAN hospitality to the next level? Let’s talk.

CONNECT WITH US

© 2025 Elevate Hospitality. All rights reserved.

CONNECT WITH US

© 2025 Elevate Hospitality. All rights reserved.

© 2025 Elevate Hospitality. All rights reserved.

CONNECT WITH US

Elevate is building a...

value-focused, tech-integrated,
pan-ASEAN hospitality brand

Value-focused

  • Focus on serving customers between the budget and luxury segments that prioritize paying for practicality over luxury

  • Maximize floor space dedicated to rooms to deliver superior core product; user-centric design, prioritizing functionality over aesthetic

Tech-integrated

  • Mobile-centric, AI-supported customer experience from booking to check-out for faster, more seamless service

  • Software-driven, lean operations for greater consistency in cleaning, service and maintenance with less staff

Pan-ASEAN

No third-party management

  • Cost-efficiently capture repeat and multi-destination customers

  • In-house management enables more consistent guest experience, stronger distribution and simpler operations