Let's take ASEAN
hospitality to the next level, together.
Let's take ASEAN
hospitality to the next level, together.
Modernizing
hospitality across ASEAN

Travel in ASEAN is changing


Travel to and within ASEAN
Connectivity to and within ASEAN is becoming increasingly affordable and efficient
Growing incomes and changing lifestyles in key inbound markets drive more frequent travel and spending




Large market gap
Global brands focusing on luxury projects, disconnected with needs of most travelers in ASEAN
The fragmented value segment suffers from weak distribution, operational know-how and access to capital




Social Media
Social media fuels FOMO and discovery, making staying longer in-accommodation less attractive
The new role of accommodations is to maximize the traveler’s ability to enjoy the above




Service Expectations
Platforms like Grab and Shopee have reshaped service expectations: fast, convenient and transparent
Consumers expect mobile-first service anytime, anywhere with real-time updates on their requests


Elevate is building a...
value-focused, tech-integrated,
pan-ASEAN hospitality brand


Value-focused
Focus on serving customers between the budget and luxury segments that prioritize paying for practicality over luxury
Maximize floor space dedicated to rooms to deliver superior core product; user-centric design, prioritizing functionality over aesthetic


Tech-integrated
Mobile-centric, AI-supported customer experience from booking to check-out for faster, more seamless service
Software-driven, lean operations for greater consistency in cleaning, service and maintenance with less staff


Pan-ASEAN
No third-party management
Cost-efficiently capture repeat and multi-destination customers
In-house management enables more consistent guest experience, stronger distribution and simpler operations
Elevate is building a...
value-focused
tech-integrated
pan-ASEAN
hospitality brand

Value-focused
Focus on serving customers between the budget and luxury segments that prioritize paying for practicality over luxury
Maximize floor space dedicated to rooms to deliver superior core product; user-centric design, prioritizing functionality over aesthetic

Tech-integrated
Mobile-centric, AI-supported customer experience from booking to check-out for faster, more seamless service
Software-driven, lean operations for greater consistency in cleaning, service and maintenance with less staff

Pan-ASEAN
No third-party management
Cost-efficiently capture repeat and multi-destination customers
In-house management enables more consistent guest experience, stronger distribution and simpler operations
Current Focus: Ho Chi Minh City, Vietnam
Current Focus:
Ho Chi Minh City, Vietnam
Rapid Growth
China Upside
India Rising
Inbound Tourists, Vietnam and Thailand
Vietnam grew from 6 to 18 million arrivals 3x faster than Thailand
* : Projected figures
Vietnam
Thailand
Rapid Growth
China Upside
India Rising
Inbound Tourists, Vietnam and Thailand
Vietnam grew from 6 to 18 million arrivals
3x faster than Thailand
* : Projected figures
Vietnam
Thailand
Rapid Growth
China Upside
India Rising
Inbound Tourists, Vietnam and Thailand
Vietnam grew from 6 to 18 million arrivals 3x faster than Thailand
* : Projected figures
Vietnam
Thailand
ASEAN’s Rising Tourism Superstar
Increasing global attention, competitive tourism assets and socio-political factors are driving strong inbound tourism growth with significant upside still remaining from the world’s two highest potential markets: China, India.
Strong Public and Private Sector Support
Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets.
Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets
HCM: Vietnam’s Tourism, Commercial and Transportation Hub
The city reported strong inbound tourism growth in 2024 and 1Q25, and is targeting 40% in 2025. As Vietnam’s largest city, it has a strong base of repeat travelers and is the most well-connected transit hub with a growing lead over other cities.
Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets
ASEAN’s Rising Tourism Superstar
Increasing global attention, competitive tourism assets and socio-political factors are driving strong inbound tourism growth with significant upside still remaining from the world’s two highest potential markets: China, India
Strong Public and Private Sector Support
Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets.”
Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets
HCM: Vietnam’s Tourism, Commercial and Transportation Hub
Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets.”
Vietnam’s stable, growth-focused government sees tourism as a critical part of its strategy. Billions have been invested in expanding Ho Chi Minh’s air capacity and Vietnam’s largest carrier, VietJet continues to add new routes to key markets
Current development
Elevate, a Singaporean-incorporated entity, is currently engaging investors to set-up an initial 100 rooms in Ho Chi Minh city center
Targeting the many smaller, underutilized commercial buildings to lower initial capex, decrease operational costs and secure more ideal deal terms
Elevate has assembled an advisory board made of local and global hospitality sector executives who are experts in all aspects of distribution, property acquisition and more




Contact Us
Interested in investing or working with us to take ASEAN hospitality to the next level? Let’s talk.
© 2025 Elevate Hospitality. All rights reserved.
© 2025 Elevate Hospitality. All rights reserved.
© 2025 Elevate Hospitality. All rights reserved.
Elevate is building a...
value-focused, tech-integrated,
pan-ASEAN hospitality brand


Value-focused
Focus on serving customers between the budget and luxury segments that prioritize paying for practicality over luxury
Maximize floor space dedicated to rooms to deliver superior core product; user-centric design, prioritizing functionality over aesthetic


Tech-integrated
Mobile-centric, AI-supported customer experience from booking to check-out for faster, more seamless service
Software-driven, lean operations for greater consistency in cleaning, service and maintenance with less staff


Pan-ASEAN
No third-party management
Cost-efficiently capture repeat and multi-destination customers
In-house management enables more consistent guest experience, stronger distribution and simpler operations